LYDIA MORGAN
Creative Lead & Strategist
I’m a creative leader with experience as a creative director, marketing director, producer, videographer, photographer, designer, editor and writer.
I’m known for multidimensional strategies, powerful storytelling, and collaborative leadership. I lead with empathy, boldness, and excellence to help strengthen my teams and deliver superior results.
Skills:
Adobe Creative Suite
Brand development and storytelling
Creative direction
Strategic and proactive problem solving
Videography, photography, design, editing, and writing
PROFESSIONAL EXPERIENCE:
Truist Bank
Creative Marketing Specialist: 2022-Present
Lead the creative planning and production of brand strategies for marketing and corporate communications with the Truist in-house agency
Proactively developed strategies to solve issues facing the enterprise, including gathering business partners and teammates to take the project from pre-production to distribution
Build strong partnerships with all lines of business
Design and create new brand assets for the enterprise, including videos, graphics, animations, and photography
Produced hundreds of videos, photos, graphics, and animations across the enterprise for internal and external series
Silent Images: A nonprofit storytelling agency
Creative Director: 2012-2021
Led the creative team and mentored teammates so we could strive towards excellence and innovation together
Consulted dozens of nonprofits on storytelling, brand development, and marketing
Developed multiple documentary series that are still used by organizations globally
Produced hundreds of video and photo content for nonprofits worldwide, working throughout the U.S. and in 27 different countries
Partnered with nonprofits to raise millions of dollars and expand their mission to more audiences
Covenant Day School
Marketing Director: 2021-2022
Responsible for creating innovative internal and external marketing and communication strategies to increase brand awareness, build community, and bring in potential new families
Modernized visual brand and refocused marketing strategy, leading to increased internal and external engagement
Strategically planned and produced record-breaking digital, social, and print campaigns for fundraising and external engagement
Implemented strategic design for communications, resulting in higher open, click through, and conversation rates
Produced video, photo, and graphic storytelling content, managing multiple projects simultaneously
Led marketing team and built stronger relationships with all departments
Freelance
Brand development: 2015-present
Partnered with brand leaders to develop and produce varying projects from design to photography and videography to copywriting
Managed all aspects of project timeline, ensuring all deadlines are met
Communicated clearly and promptly with clients
EDUCATION:
BA in Journalism and Political Science from University of North Carolina at Chapel Hill
