LYDIA MORGAN
Creative Lead & Strategist
I’m a creative leader with experience as a creative director, marketing director, producer, videographer, photographer, designer, editor and writer.
Known for:
Multidimensional strategies
Powerful storytelling
Illegible handwriting, despite writing everything on yellow legal pads
Collaborative leadership
My leather bound coffee mug
A jolly and courageous optimism
Skills:
Brand storytelling
Creative direction
Project management
Strategic and proactive problem solving
Adobe Creative Suite
Videography, photography, design, editing, and writing
PROFESSIONAL EXPERIENCE:
Truist Bank
Content Director: 2022-Present
Lead the creative planning and production of brand strategies for marketing and corporate communications with the Truist in-house agency
Creative Direction: lead cross-functional teams to develop campaigns to meet enterprise goals, taking projects from creative strategy through post-production, then analyzing data to continually improve and inspire innovation
Won the Truist Above & Beyond award in 2024
Project management: lead project management through clear (and swift) communication with clients, building trust and strong relationships with all my partners
Visual Storytelling: design and create new brand assets for the enterprise, including videos, graphics, animations, and photography
Won 2 Telly Awards in 2025 for Directing
Impact: lead top-preforming projects, often exceeding the goals from the brief, increasing engagement, and creating loyal clients and bringing in new business
Silent Images: A nonprofit storytelling agency
Creative Director: 2012-2021
Led the creative team and mentored teammates so we could strive towards excellence and innovation together
Creative Lead: consulted nonprofits on storytelling, brand development, and marketing, while leading my creative team to achieve/exceed the nonprofit's goal
Visual Storytelling: developed multiple documentary series that are still used by organizations globally and produced hundreds of video and photo content for nonprofits worldwide
Globetrotting: worked in 27 countries and throughout the U.S. for hundreds of different nonprofit
Impact: helped raise millions of dollars for nonprofits, increased their engagement, helped expand their mission's reach, and thankful I could give the opportunity to thousands of people to share their stories
Covenant Day School
Marketing Director: 2021-2022
Led innovative internal and external marketing and communication strategies to increase brand awareness, build community, and fundraise for the school
Brand Development: modernized visual brand and refocused the marketing strategy, leading to increased internal and external engagement
Hands-On Creative Production: created record-breaking digital, social, and print campaigns for fundraising and external engagement, including video, photography, graphic design, animation, and copywriting
Lead Collaborator: led the marketing team, deepened relationships with all departments, and broke down department silos for greater collaboration
Impact: increased internal and external engagement by more than 30% and raised hundreds of thousands of dollars, including over $200,000 in one day
Freelance
Brand development: 2015-present
Partnered with brand leaders to develop and produce varying projects from design to photography and videography to copywriting
Managed all aspects of project timeline, ensuring all deadlines are met
Communicated clearly and promptly with clients
EDUCATION:
BA in Journalism and Political Science from University of North Carolina at Chapel Hill
“Lydia’s commitment, creativity, and analytical acumen have made a significant impression on me.”
- Lisa Savage, ex Group Creative Director, TBWA\Chiat\Day
GUESS MY FUN FACTS
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GUESS MY FUN FACTS 😏
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When someone tells me that I was the best part of their day.
Working with the marketing team isn’t always easy. Often my job calls people to take chances, dream big, have the hard conversation, or step outside their comfort zone. When I can care for my partners so well that we turn their dread into joy… there’s no better part of my day.
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I can make grown men cry in interviews. In a good way!
I’ve interviewed hundreds of people in my career. Whether I’m filming for a documentary or while researching a client, I love to get to the heart of what makes someone passionate about their work.
Honestly, I think most people (men in particular) have not been asked to dig deep into why they do what they do. They may have a media soundbite memorized, but rarely do they get to truly speak from the heart. I love creating that safe space for people to be their full selves!
And when folks allow themselves to get real, tears often follow. When this happens to men I’ve interviewed they inevitably joke about hating it, but their smirks tell me they love it. 😏
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If you read this far down the page, then you’re my kind of partner.
I love working with people who are curious and see value in exploring the larger story. What’s so exciting about creative work is understanding people and culture, finding ways to surprise and engage our audiences, and hopefully make a beautiful impact in this world. It’s a powerful opportunity and I’m thankful that there are other creative and courageous partners who want to make a difference.
So, if any of this resonates with you, then you should hire me so we can do incredible work together.
