LYDIA MORGAN
Creative Director
Stories connect and inspire us. This truth has guided me over the past 13 years, as a photographer, videographer, designer, director, and creative director. I love discovering the essence of a brand and sharing its unique story. Of course, this is done best through teamwork. I foster creative teams that value respect, innovation, and excellence to deliver superior results.
Skills:
Adobe Creative Suite
Brand development and storytelling
Creative direction
Strategic and proactive problem solving
Videography, photography, design, editing, and writing
PROFESSIONAL EXPERIENCE:
Truist Bank
Content Producer: 2022-Present
Lead the production for dozens of video series for marketing and corporate communications, from creative strategy to post-production
Proactively developed communication strategies to solve issues facing the enterprise, including gathering business partners and teammates to take the project from pre-production to distribution
Designed and created new brand assets, including graphics, animations, and images
Produced hundreds of videos, photos, graphics, and animations across the enterprise for internal and external series
Silent Images
Creative Director: 2012-2021
Lead the creative team, mentoring teammates so we could strive towards excellence and innovation together
Consulted dozens of nonprofits on storytelling, brand development, and marketing
Developed multiple documentary series that are still used by organizations globally
Produced hundreds of video and photo content for nonprofits worldwide, working throughout the U.S. and in 27 different countries
Partnered with nonprofits to raise millions of dollars and expand their mission to more audiences
Covenant Day School
Marketing Director: 2021-2022
Rebranded and refocused visual brand and marketing strategy, leading to an increase in engagement both internally and externally
Strategically planned and produced record-breaking digital, social, and print campaigns for fundraising and external engagement
Implemented strategic design for communications, resulting in higher open, click through, and conversation rates
Produced video, photo, and graphic storytelling content, managing multiple projects simultaneously
Lead marketing team and built stronger relationships with all departments
Freelance
Brand development: 2015-present
Partnered with brand leaders to develop and produce varying projects from design to photography and videography to copywriting
Managed all aspects of project timeline, ensuring all deadlines are met
Communicated clearly and promptly with clients
EDUCATION:
BA in Journalism and Political Science from University of North Carolina at Chapel Hill
